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Strict Standards: Declaration of Walker_Page::end_el() should be compatible with Walker::end_el($output) in /homepages/39/d39529389/htdocs/wordpress/wp-includes/classes.php on line 541

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Strict Standards: Declaration of Walker_Category::start_lvl() should be compatible with Walker::start_lvl($output) in /homepages/39/d39529389/htdocs/wordpress/wp-includes/classes.php on line 659

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Strict Standards: Declaration of Walker_Category::end_el() should be compatible with Walker::end_el($output) in /homepages/39/d39529389/htdocs/wordpress/wp-includes/classes.php on line 659

Strict Standards: Declaration of Walker_CategoryDropdown::start_el() should be compatible with Walker::start_el($output) in /homepages/39/d39529389/htdocs/wordpress/wp-includes/classes.php on line 684

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Mythos Vertrieb: Gedanken zur Vertriebsstrategie | Hamburger BeraterContor
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Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/39/d39529389/htdocs/wordpress/wp-includes/functions.php on line 12

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Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/39/d39529389/htdocs/wordpress/wp-includes/functions.php on line 23

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/39/d39529389/htdocs/wordpress/wp-includes/functions.php on line 25

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/39/d39529389/htdocs/wordpress/wp-includes/functions.php on line 26

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/39/d39529389/htdocs/wordpress/wp-includes/functions.php on line 12

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/39/d39529389/htdocs/wordpress/wp-includes/functions.php on line 21

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/39/d39529389/htdocs/wordpress/wp-includes/functions.php on line 23

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/39/d39529389/htdocs/wordpress/wp-includes/functions.php on line 25

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/39/d39529389/htdocs/wordpress/wp-includes/functions.php on line 26

Mythos Vertrieb: Gedanken zur Vertriebsstrategie

Von rl
Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/39/d39529389/htdocs/wordpress/wp-includes/functions.php on line 12

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/39/d39529389/htdocs/wordpress/wp-includes/functions.php on line 21

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/39/d39529389/htdocs/wordpress/wp-includes/functions.php on line 23

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/39/d39529389/htdocs/wordpress/wp-includes/functions.php on line 25

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/39/d39529389/htdocs/wordpress/wp-includes/functions.php on line 26
26. Mai 2008 • Kategorie: Kultur, Vertrieb

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In „Giftküche des Vertriebs“ stellt Wolf Ehrhardt die Frage:  

Was sollten Sie bei Ihrer Vertriebsstrategie berücksichtigen? 

  • Faktor 1: Geschwindigkeit.

Das Schlagwort lautet „time-to-market“. Die ersten drei Monate nach Produkteinführung sind die wichtigsten. Hier gilt es eine hohe Anzahl von Gesprächen zu führen, Kunden neugierig zu machen und zu gewinnen.

  • Faktor 2: Lagebestimmung oder „Wo steht der Feind?“.

Den Markt und die Mitbewerber gezielt mit guten Kräften zu beobachten, Planungsansätze schlank und flexibel zu halten, das sind wichtige Erfolgsfaktoren.

  • Faktor 3: Bündelung der Kräfte.

Verfolgen Sie nicht nur das eigene strategisch wichtige Ziel konsequent weiter. Ignorieren Sie bewusst andere attraktiv aussehende Ziele und lassen Sie sich nicht in Versuchung führen.

  • Faktor 4: Rahmenbedingungen.

„Ihre Vertriebsmannschaft sind Ihre Soldaten“ – rüsten Sie diese bestmöglich aus, arbeiten Sie mit fairen und transparenten Zielvereinbarungen, die der einzelne Vertriebsmitarbeiter für sich beeinflussen kann.

  • Faktor 5: Flexibilität.

Setzen Sie kurzfristige Meilensteine, um den Erfolg Ihrer Strategie in kurzen Intervallen zu beurteilen.

  • Faktor 6: Einfachheit.

Eine gute Vertriebsstrategie ist unkompliziert und einfach formuliert. Sie muss vom normalen Mitarbeiter schnell zu verstehen und umzusetzen sein.

  • Faktor 7: Durchsetzungsfähigkeit.

Die Umsetzung Ihrer neuen Vertriebsstrategie ist Sache der Vertriebsverantwortlichen und keine „demokratische Spielwiese“, auf der sich alle Führungskräfte aus dem Unternehmen tummeln.

  • Faktor 8: Kontrolle.

Kontrolle muss früh beginnen, sollte zunächst jede Woche stattfinden. Kein Vertriebscontrolling-System ersetzt aber das regelmäßige und kontinuierliche Gespräch mit Ihren „Frontkämpfern“.

  • Faktor 9: Feedback.

Alle aktuellen Infos aus dem Markt, von der „Front“ gehören zeitnah und kontinuierlich auf die Agenda der Managementmeetings in Ihrem Unternehmen. Der Vertrieb ist das „Change-Mangement-Tool par excellence“.

Lesen Sie mehr zu:

  1. Leitartikel
  2. Der Spitzenverkäufer- ein Fabelwesen..?
  3. Wie finde ich neue Kunden?
  4. Wie finde ich Top-Verkäufer?
  5. Grundregeln im Vertrieb?
  6. Wirksame Führung im Vertrieb?
  7. Ihre Einstellung zum Vertrieb?
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